Bangladesh is the new China for Indian brands. And no one's talking about it. In boardrooms, everyone discusses China+1.

In boardrooms, everyone discusses China+1.But quietly, Bangladesh is becoming the go-to hub — especially for Indian consumer brands.

Just look at VIP Industries:

1. Bangladesh ops broke even at just 60% utilization

2. Workforce cut by 60% (from 8,500 → 3,500)

3. Targeting 85%+ utilization in Q4

   
   

That’s not just saving costs. At 85%, this plant reshapes VIP’s entire cost structure.

While the Street focuses on new launches and flashy SKUs, I’m watching something else: Labour arbitrage. Tax breaks. Faster lead times.

In a market obsessed with discounting, Brands like VIP can protect margins — without raising prices.

More Indian midcaps should look East —not just for growth, but for cost dominance.