Why legacy brands like VIP Industries still win when the channel war begins

Source - phone camera, clicked by my better half

Everyone loves the D2C disruptor story. New-age brand. Sexy UI. 50% off with free delivery. But here’s what most founders and analysts usually forget:

𝙇𝙚𝙜𝙖𝙘𝙮 𝙗𝙧𝙖𝙣𝙙𝙨 𝙬𝙞𝙣 𝙬𝙝𝙚𝙣 𝙩𝙝𝙚 𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙬𝙖𝙧 𝙗𝙚𝙜𝙞𝙣𝙨. 𝙀𝙫𝙚𝙧𝙮. 𝙎𝙞𝙣𝙜𝙡𝙚. 𝙏𝙞𝙢𝙚.

Why?

Because unlike D2C-first players, legacy brands like VIP Industries have what actually truly matters:

🔹Offline muscle

🔹Supply chain depth

🔹SKU-level margin memory

🔹Decade-old vendor relationships

Offline price gets easily control through loyalty, buyback, and MOP policies

𝗙𝗹𝗶𝗽𝗸𝗮𝗿𝘁 𝗺𝗮𝘆 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗺𝗮𝘆 𝘂𝗻𝗱𝗲𝗿𝗰𝘂𝘁. 𝗕𝘂𝘁 𝗩𝗜𝗣 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗯𝗹𝗶𝗻𝗸. 𝗜𝘁 𝗿𝗲𝘄𝗶𝗿𝗲𝘀 𝗶𝘁𝘀 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 — 𝗮𝗻𝗱 𝘄𝗶𝗻𝘀 𝗯𝗮𝗰𝗸 𝘁𝗵𝗲 𝗺𝗮𝗿𝗴𝗶𝗻.

D2C brands spend 30–35% of GMV on CAC. Legacy brands spend 7–8% of revenue on brand pull — and 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝟭𝟱%+ 𝗘𝗕𝗜𝗧𝗗𝗔.

The next battle in Indian retail won’t be fought on discounts. It’ll be won on unit economics, omnichannel execution, and offline trust.

And that’s where legacy wins.

Source- Company filings.

Disclaimer - Not Reco neither holding.