PVR INOX : Advertisement Income per screen

Performance for our Advertisement revenue:

Q1 FY'24 - INR 893million

Q2 FY'24 - INR 1,176million (+32% Growth)

Q3 FY'24 - INR 1,405million (+19% Growth)

Advertisement revenue sources includes alot of options like inscreen ads, lobby displays, ticket counter displays and standees within the theatres.

Reasons for higher income during December Month:

1. Festive season push brands to do more advertising.

2. Signing long term deals during this period

Deals are also comes in two primary form:

1. Price basis - based on pricing metrics, with agreement for both the parties.

2. Volume contract - generally structured around volume commitments offering revenue generation

when brand comes for marketing on our screens, there is a certain burn and that depend on 2 things,

1. what kind of hype the movies creates in the market.

2. Response from the consumers.

Generally, long term deals are stretch upto 3 to 5 months, and gives around 30-35% of the total ads business.

or else company has go again for farming new ads business.

Src- Company Filings

Image Credit - watched Swatantra Veer Savarkar in PVRINOX theatre in Forum mall in Kormangla,